Developed by ColouRizd LLC, this technology, part of Cone Denim’s Sustainable Collection, promises a wide array of colour dyeing and textures while minimising processing steps, thereby offering a more sustainable and efficient approach to textile colouration.

ColouRizd’s offering lies in its QuantumColour technology, which directly infuses pigments and a binder into yarn fibres. This process enhances yarn with vibrant colours and also creates visual texture, all while claiming to be environmentally friendly from “start to finish” in making responsible denim.

Compared to conventional reactive dyeing processes, ColouRizd technology is said to allow a 50% reduction in energy use, a 73% reduction in carbon footprint, and a 98% reduction in water usage during dyeing processes.

Additionally, it is bleach-safe and ensures “excellent shade matching and colour consistency.”

“At ColouRizd, we’re not just changing the way we colour textiles; we’re redefining the future of sustainable fashion,” said Jennifer Thompson, CEO of ColouRizd LLC. “Our partnership with Cone Denim showcases the power of ColouRizd’s QuantumColour technology to revolutionise textile colouration. Together, we are proving that sustainability and vibrant fashion can go hand-in-hand, paving the way for a greener industry.”

The introduction of ColouRizd technology aligns with Cone Denim’s commitment to sustainability and will be featured in the denim specialists’ Community Collection Forest Conservation of Fabrics, which supports the Rainforest Alliance.

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Established in 2019, Cone Denim’s Community Collection of fabrics aims to raise awareness and provide support for causes that resonate with the values of the company.

The Rainforest Alliance focuses on addressing urgent environmental and social challenges, including deforestation and climate change, while also promoting sustainable livelihoods through initiatives spanning over 60 countries worldwide.

“Cone Denim is excited to launch this unique innovative colour technology,” said Cone Denim director of innovation Caitlyn Holt. “Not only is this a first for Cone, but it is new to the industry. This technology will allow us to have a quantifiable impact with unprecedented natural resource savings per yard produced.”

The Forest Conservation denim, the fifth instalment in Cone’s Community Collection, is crafted from Cone Denim selvedge and features fabrics in a distinct green shade to promote forest conservation awareness. A portion of the total sales from these fabrics will be donated to the Rainforest Alliance.

Holt continued, “With the combined inspiration of raising forest conservation awareness and beautiful forest shades, we created a capsule collection of authentic Cone Deeptone Selvage in a unique green colour. This capsule and partnership allow us to continue our commitment to sustainable practices that define the foundation for our vision of tomorrow.”

Boutique denim sourcing show Kingpins Amsterdam is marking 20 years since its inception and gearing up to unveil a range of new initiatives, programmes and seminars during its April edition at SugarFactory.