The Conscious Fashion Campaign launched a new initiative at New York Fashion Week to highlight women in fashion who are making a difference to both individuals and the planet as a whole.
The campaign launched with a NASDAQ billboard in Times Square and the call-to-action stated: “Are you a woman social entrepreneur transforming fashion for people and the planet? This billboard belongs to you.”
According to the Global Media Monitoring Project 2020-2021, women receive a quarter of global news features.
The campaign aims to increase the amount of advertising featuring women social entrepreneurs who are transforming the fashion industry by showcasing their work on global billboards and in digital campaigns.
The campaign also wants to place the industry’s female social entrepreneurs at the centre of stories on the advancement of Sustainable Development Goals.
Kerry Bannigan, executive director, Fashion Impact Fund explained: “From learnings via our global partnerships with the Conscious Fashion Campaign programme as well as the stark realities exposed during the Covid-19 pandemic, it is no understatement that for progress to be achieved it is critical that the fashion industry prioritises gender equality with women being fairly represented throughout the value chain and those advancing change in fashion must be represented in global media.”
She added: “Advertising is a powerful actor to shape societal beliefs and can play a critical role in amplifying the visibility of women shaping the new era of fashion. I am excited for the next phase of the Conscious Fashion Campaign as we champion the driving forces for sustainable development in the fashion ecosystem.”
The Conscious Fashion Campaign has compiled an advisory committee of media representatives and conscious fashion advocates who will select ten applicants to be spotlighted in a billboard campaign during New York Fashion Week February 2022.
Sergio Fernández de Córdova, executive chairman at the PVBLIC Foundation, pointed out: “Mobilising media to amplify women social entrepreneurs who are driving change in the fashion sector aligns with our mission to advance global sustainability.”
He added: “Together with the Conscious Fashion Campaign we will enable media networks to spotlight the transformative leadership of the women who are advocating for sustainable business practices, fair wages, labour rights and more throughout the fashion industry. I am excited by the opportunity to combine media and fashion into a driving force for a just and inclusive recovery.”
The campaign believes the fashion industry is uniquely positioned to be a driving force in the achievement of the Sustainable Development Goals; particularly in relation to climate action, gender equality, and responsible consumption and production. Women social entrepreneurs are advocating for a new paradigm in the sector – one that leads towards an inclusive, equitable, and resilient world.
The Conscious Fashion Campaign is a programme of the Fashion Impact Fund, which supports women social entrepreneurs transforming fashion to scale impact for people and planet.
Through finance, media and business partnerships, the Fashion Impact Fund amplifies the visibility and advances the economic empowerment of women social entrepreneurs shaping the new era of fashion.