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February 24, 2021

Covectra rolls out tech to track fakes, combat counterfeiting

By Hannah Abdulla

Track and trace solutions specialist Covectra is rolling out a smart label and mobile authentication solution to combat the counterfeiting of products.

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The updated StellaGuard technology will enable brand managers and consumers to easily and more accurately identify, authenticate, and track genuine products and combat counterfeiting, the firm says.

In today’s retail and e-commerce environment, the problem of fraud and counterfeit products continues to grow, impacting the bottom line and brand integrity for legitimate retailers and posing a health and safety hazard with potentially dangerous consequences to consumers, it adds. With third-party merchants popping up exponentially, existing security product labels either require specialised reading devices or lack the ability for manufacturers to comprehensively trace their products through the supply chain to the consumer. 

The cloud-based mobile authentication solution aims to protect buyers, identify illicit sellers, provide universal brand protection, and strengthen track and tracing capabilities throughout the supply chain. 

The new version of StellaGuard includes significant enhancements, including the unique combination of two methods of authentication simultaneously – serialisation and the use of random numbers and holographic star patterns to provide a virtually impossible label to counterfeit. 

“Today’s global brands are scrambling to step up their efforts in cracking down on the number of counterfeited products streaming into the supply chain every day,” said Steve Wood, Covectra’s CEO. “Our StellaGuard smart label and mobile authentication solution provides a new weapon for enhanced counterfeit detection and prevention and, when combined with our AuthentiTrack solution, will provide a comprehensive track and trace program which can be scaled to any operation.”

Related Companies

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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