Track and trace solutions specialist Covectra is rolling out a smart label and mobile authentication solution to combat the counterfeiting of products.
The updated StellaGuard technology will enable brand managers and consumers to easily and more accurately identify, authenticate, and track genuine products and combat counterfeiting, the firm says.
In today’s retail and e-commerce environment, the problem of fraud and counterfeit products continues to grow, impacting the bottom line and brand integrity for legitimate retailers and posing a health and safety hazard with potentially dangerous consequences to consumers, it adds. With third-party merchants popping up exponentially, existing security product labels either require specialised reading devices or lack the ability for manufacturers to comprehensively trace their products through the supply chain to the consumer.
The cloud-based mobile authentication solution aims to protect buyers, identify illicit sellers, provide universal brand protection, and strengthen track and tracing capabilities throughout the supply chain.
The new version of StellaGuard includes significant enhancements, including the unique combination of two methods of authentication simultaneously – serialisation and the use of random numbers and holographic star patterns to provide a virtually impossible label to counterfeit.
“Today’s global brands are scrambling to step up their efforts in cracking down on the number of counterfeited products streaming into the supply chain every day,” said Steve Wood, Covectra’s CEO. “Our StellaGuard smart label and mobile authentication solution provides a new weapon for enhanced counterfeit detection and prevention and, when combined with our AuthentiTrack solution, will provide a comprehensive track and trace program which can be scaled to any operation.”