Track and trace solutions specialist Covectra is rolling out a smart label and mobile authentication solution to combat the counterfeiting of products.

The updated StellaGuard technology will enable brand managers and consumers to easily and more accurately identify, authenticate, and track genuine products and combat counterfeiting, the firm says.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In today’s retail and e-commerce environment, the problem of fraud and counterfeit products continues to grow, impacting the bottom line and brand integrity for legitimate retailers and posing a health and safety hazard with potentially dangerous consequences to consumers, it adds. With third-party merchants popping up exponentially, existing security product labels either require specialised reading devices or lack the ability for manufacturers to comprehensively trace their products through the supply chain to the consumer. 

The cloud-based mobile authentication solution aims to protect buyers, identify illicit sellers, provide universal brand protection, and strengthen track and tracing capabilities throughout the supply chain. 

The new version of StellaGuard includes significant enhancements, including the unique combination of two methods of authentication simultaneously – serialisation and the use of random numbers and holographic star patterns to provide a virtually impossible label to counterfeit. 

“Today’s global brands are scrambling to step up their efforts in cracking down on the number of counterfeited products streaming into the supply chain every day,” said Steve Wood, Covectra’s CEO. “Our StellaGuard smart label and mobile authentication solution provides a new weapon for enhanced counterfeit detection and prevention and, when combined with our AuthentiTrack solution, will provide a comprehensive track and trace program which can be scaled to any operation.”