The Swedish circular technology company said Woolley’s arrival marks an “intentional shift” to scaling its proprietary textile infrastructure across the Nordics and Europe.
In addition, Cyclothe plans to broaden its traceable downstream marketplace by developing commercial channels with certified reuse, resale, and textile recycling partners.
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Woolley has more than 25 years’ experience in the international textile sector, including 15 years at Inter IKEA working on sustainability and circularity initiatives.
His background includes end-to-end supply chains, brand requirements, and barriers to scaling circular systems.
Cyclothe founder Halit Kosmaz said: “Bringing Calvin into Cyclothe marks our deliberate transition from developing infrastructure to deploying it commercially at industrial scale. His deep command of the global textile value chain, global brand dynamics, and supply chain transformation gives us the exact leadership required to navigate this next phase.”
Cyclothe provides an infrastructure that links citizens, retailers, municipalities, extended producer responsibility (EPR) systems, and secondary markets through a single, traceable framework.
Its technology uses smart intake points, AI-supported identification, and data-based sorting logistics to organise materials for reuse, repair, and repurposing before recycling, aiming to retain products and fibres at their highest possible value.
Woolley said: “It is clear that the textile sector does not suffer from a lack of circular ambition. It suffers from a lack of functioning infrastructure. What we’re missing is an infrastructure capable of managing new legislation in a commercially viable way—an infrastructure where measurable, high-value reverse flows can actually be built at scale. Cyclothe is building that exact missing layer, linking people, products, cities, brands, and recyclers through one connected, intelligent system.”
