Deckers Brands reported a net sales increase of 24.7% from $0.88bn to $1.09bn in Q2 of FY2024 in comparison to the same period last year. Credit: Photograph by David Paul Morris/Bloomberg via Getty Images.

For the three months ended 30 September (Q2), Deckers Brands reported a 24.7% increase in net sales from $0.88bn to $1.09bn and on a constant currency basis net sales increased 24.2%.

Both channel sales, including direct-to-consumer (DTC) and wholesale as well as domestic and international sales saw an increase in the total revenue.

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The income from operations grew from $127.8m to $224.6m compared to the same quarter in the previous year. While, net income rose to $178.6m from $101.5m as opposed to the second quarter last year.

Deckers Brands’ president and chief executive officer attributes this “record” revenue and earnings for both the second quarter and first half of fiscal year 2024 to the strength of demand for the company’s Hoka and Ugg brands.

He says: “Our team’s ability to deliver compelling products that create emotional connections with consumers through engaging marketing campaigns, differentiates our brands in a competitive marketplace. This, paired with our strategic approach to marketplace management, led by our DTC channel, remains paramount to the success of our brands and company. We are focused on maintaining the integrity of our healthy brands to deliver the results detailed in our increased outlook, while remaining aligned with long-term objectives.”

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Deckers also shared that since its focus is on allocating resources that best align with its long-term objectives, the company intends to divest the Sanuk brand from its portfolio.

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It says Sanuk has been long valued for its fun, innovative, and comfort-first products and the company will be working on finding the right owner to support the brand’s next chapter.

Earlier in July, Deckers experienced a 10% rise in sales for Q1 fiscal 2024 and the company’s running brand Hoka was cited as the main reason for its growth with the brand having a 27.4% surge in net sales, reaching $420.5m.