Activewear and lifestyle apparel maker Delta Apparel is enhancing its DTG2Go digital print and fulfilment solution to give users the tools to quickly and efficiently bring more graphic designs to the on-demand model.

DTG2Go uses highly-automated factory processes and proprietary software to deliver on-demand, high-quality digitally printed apparel direct to consumers on behalf of its customers.

Its new partnership with technology firm Autoscale.ai will enable it to provide a seamless solution from design to fulfilment.

Autoscale.ai technology will be integrated with DTG2Go, giving customers a solution for selling on-demand decorated apparel utilising Autoscale’s automated workflow for design creation, art and licensing management and ad-spending for online revenue.

More specifically, one single design can be instantaneously transformed into hundreds of variations for broader consumer appeal. The patent-pending software then automatically optimises the product descriptions and lists those products virtually across multiple online marketplaces. Utilising data-driven analytics and advanced automation built into the software, customers can focus designs on consumer preferences and more efficiently utilise advertising to boost sales.

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“As the on-demand model has grown, we consistently hear from our customers about the time and effort it takes to get their graphics online and available to consumers,” explains Deborah Merrill, president of Delta Group.

“While DTG2Go’s on-demand supply chain takes care of everything once the consumer buys the product, we wanted to expand our solution to give customers the tools to quickly and efficiently bring more graphic designs to the on-demand model. Autoscale is the automation software that does exactly that, bringing products to market faster with fewer resources.

“We believe that combining DTG2Go’s on-demand supply chain with Autoscale’s design automation technology will further revolutionise the apparel retail marketplace.”