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June 22, 2021

Delta Galil strikes Adidas underwear license agreement

Israel-based apparel manufacturer Delta Galil Industries will design, manufacture and distribute men’s and women’s underwear collections under Adidas' Badge of Sport and Originals labels.

By Beth Wright

Launching for spring 2022, the new men’s and women’s collections will be available in the APAC, EMEA, Europe, and Latin America regions, with the women’s collections also launching in North America.

The new lines will feature innovative fabrics and proprietary knitting technology that offer improved flexibility and will be made with a blend of cotton and eco-friendly Tencel and incorporate Refibra, a textile solution for recycling cotton waste that was developed in partnership with Lenzing.

“We are honored to partner with Adidas, a global leader in the sporting goods industry, to launch these new collections,” says Victoria Vandagriff, president of D2 Brands at Delta Galil. “Innovation is core to the DNA of both Adidas and Delta Galil and we look forward to leveraging that shared strength and focus through this collaboration. This license marks a meaningful addition to Delta Galil’s portfolio of licensed and proprietary brands.”

The Badge of Sport collection will be sold through Adidas’ direct-to-consumer channels, department stores, and sporting goods retailers. The Originals collection will be distributed through Adidas’ direct-to-consumer channels, premium department stores, and select fashion retailers.

Delta Galil recently moved to a profit for the first quarter as sales rose by 25% on last year.

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