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January 4, 2002

DENMARK: Nike Hopes To Score With FCK Sponsorship

US athletic footwear and sports apparel giant Nike is seeking to extend its sponsorship agreement with Danish professional football club FC Copenhagen (FCK). The sportswear leader currently provides FCK with boots and clothing. But Nike Denmark's managing director Ole Jensen has told Danish newspaper Jyllands-Posten that the company is now negotiating with FCK to set up of a football concept store in the centre of Copenhagen.

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