Depop has identified five central environmental and social impact areas as part of its goals framework, namely circularity, net zero emissions reductions, sustainability operations, employee diversity, equity and inclusion (DEI) and marketplace DEI.
It says this is in alignment with its parent company Etsy, Inc.’s Impact framework.
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Depop hopes to inspire more consumers to shop in a circular way using seller education on the environmental impact of secondhand purchases, and external initiatives promoting circularity in fashion.
The pre-loved platform’s goals and targets across its five central environmental and social impact areas include:
- Circularity
Goal – Inspire and enable people to participate in the circular economy where products & resources remain in use at their highest value
Target – Leverage our marketing and product capabilities to facilitate access to circular fashion and inspire more people to shop circular - Net Zero
Goal – Achieve Net Zero through targets aligned with the science of climate change while continuing to offset 100% of measured greenhouse gas (GHG) emissions
Target – Near-term (2030) and long-term (2040) GHG emission reduction targets, whilst continuing to offset 100% of measured emissions - Sustainable Operations
Goal – Run best-in-class sustainable operations
Target – Continue to source 100% of electricity from renewable sources; run ‘Zero Waste’ operations by 2025; set an energy efficiency target in 2023 - Employee DEI
Goal – Build diverse and inclusive workforces that are broadly representative of their communities
Target – Achieve 35% of underrepresented ethnicities in global headcount by the end of the year 2028 (baseline Dec 22: 30%); achieve 27% of underrepresented gender identities in engineering & data by the end of the year 2028 (baseline Dec 22: 20%) - Marketplace DEI
Goal – Make Depop a diverse and inclusive place to buy and sell, driving more equitable access to opportunities
Target – Aim to invest in programmes or initiatives that drive equity for underrepresented communities on Depop
Depop’s director of sustainability and DEI Justine Porterie says: “It’s now time for us to take the next step on our impact journey. Our refreshed impact goals, for 2023 and beyond, focus on the issues that matter most to our stakeholders and drive progress aligned with Etsy, Inc. House of Brands’ impact framework. In setting these targets, we’ve drawn on insights from our community, industry experts and third-party research to drive maximum focus and impact, and put continuous improvement at the heart.”
Porterie also points out these ompact goals will be reviewed annually to measure progress and update as needed. In fact, she says the company will transition to publicly reporting on its progress every year via Etsy, Inc.’s integrated annual report.
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By GlobalDataSince its inception in 2021, Depop points out the pre-loved shopping platform has given a second life to 25 million items that already existed. In fact, it shares that nine in 10 purchases made on the platform prevent the purchase of a brand-new item elsewhere.
