New York–based luxury clothing company Diane von Furstenberg (DVF) has become the latest fashion retailer to commit to no longer using fur and angora in its designs.

The brand, which banned mohair in July following an investigation into the industry in South Africa by animal rights group PETA, has also committed to no longer producing goods using exotic animal skins.

“PETA is toasting DVF’s compassionate, business-savvy decision to scrap fur and angora,” says the organisation’s executive vice president Tracy Reiman. “DVF is the latest in a long line of fashion brands to recognise that fur is dead, and PETA is calling on any out-of-touch retailer still selling coats, collars, and cuffs made from tormented animals to get with the times and do the same.”

As revealed in PETA’s video exposé narrated by actress Eva Mendes, animals on fur farms in China—the world’s largest fur exporter—spend their entire lives confined to filthy wire cages that are so cramped that they can take only a few steps in any direction. Fur farmers use the cheapest killing methods available, including neck-breaking, suffocation, poisoning, and genital electrocution. 

PETA’s investigation of angora rabbit farms in China—which is the source of 90% of the world’s angora wool—revealed that rabbits, who are highly social animals, were isolated inside tiny cages and that every three months, the terrified animals were subjected to workers ripping their hair out as they screamed in pain.

A large number of global fashion houses have recently announced fur-free policies with Gucci, Versace, Michael Kors, DKNY, Donna Karan and Jimmy Choo going fur-free in the last year alone.

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Earlier this month British brand Burberry declared that it was ending its use of fur, and London Fashion Week announced its runway would be fur-free. Many other global designers such as Hugo Boss, Armani, Tommy Hilfiger, Stella McCartney and Vivienne Westwood have long-standing fur bans.

Meanwhile, Los Angeles could be the next major US city to implement a full ban on the sale of fur after its council voted unanimously on the proposal.

The proposed ordinance would make Los Angeles the largest city in the US to ban the sale of fur. San Francisco did so in March, following Berkeley last year and West Hollywood in 2013.