Denim brand Diesel is taking on the next chapter in its sustainability initiative with the launch of a new line made up of evergreen and longer-lasting denim items.
The Denim Library collection reportedly forms part of the company’s ‘For Responsible Living’ initiative and will include items such as trousers, jackets, tops, and skirts for spring/summer 2022. With a genderless approach, the collection will be made using fibres, washes and treatments that have been selected based on efficient and responsible resource uses.
Go deeper with GlobalData
Around 50% of the overall denim collection is expected to have a permanent shelf life. The intention is to refresh the base of every category at Diesel. The company has said it will explore new production techniques to create more durable and quality denim items, according to reports including NR Magazine.
The brand says it will choose low impact materials such as organic and recycled fibres, and that treatments will be performed with innovative techniques that significantly reduce the use of water and chemicals.
According to the reports, Diesel will use leather patches that are chrome-free tanned; metal buttons that have no-galvanized treatments; inner labels made with recycled materials; cellulosic trims, including hangtags and patches, all realized in FSC certified materials.
All of these features will be traced and communicated through a QR Code printed onto the hangtag attached to each piece. In this way, each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about all the responsible attributes of each specific item.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataUltimately, Diesel Library also marks a shift in how the brand will produce its denim collections moving into the future. Everything will be created under this banner, moving away from the five-pocket delineation between women and men. In this, a new personality, and new branding attributes, will be established.
The garments are expected to be sold in selected Diesel stores around the world, on diesel.com and in some multi-brand stores from November 2021.
