Ethical Clothing Australia (ECA) has developed a new online shopping map to help consumers in Australia find ethically conscious fashion. 

The digital tool shares ECA-accredited brands at 120 store locations around Victoria, and more than 300 throughout Australia, from any device.

ECA is a not-for-profit organisation that supports Australian workers in the fashion industry, advocating for ethical, fair, and safe work practices across the sector including fair pay and good working conditions.

To be ECA accredited, a business’ manufacturing operations are audited from design to dispatch to ensure that local textile, clothing, and footwear workers, including any outworkers, are being paid appropriately, receiving all their legal entitlements and working in safe conditions.

The new consumer-focused tool acknowledges that shoppers are increasingly on the lookout for businesses that commit to ethical and onshore production principles. It builds on ECA’s printed ethical shopping guide to Melbourne which was released in 2019.

A recent survey by ECA of Australian textile, clothing, and footwear manufacturers, found 70% reported more customers are asking questions about the labour rights of the people who made their clothes.

The map features Victorian brands including Anthea Crawford, Arnsdorf, Clothing The Gap, Denimsmith, Nobody Denim, Remuse, The Ark Clothing Co, The Social Studio, Vege Threads and Viktoria & Woods.

Click here to access the map.