Branded apparel and accessories maker G-III Apparel Group has announced its Donna Karan and DKNY brand will no longer use animal fur in its products.
G-III acquired Donna Karan International, parent of the Donna Karan and DKNY brands, in December 2016 in a deal worth US$650m.
Speaking on the firm’s fourth-quarter earnings call yesterday (22 Marc), CEO Morris Goldfarb, said: “As we move forward with both Donna Karan and DKNY, we have decided to become fur free with both brands beginning with fall 2019.”
The commitment follows a long-standing relationship with The Humane Society (HSI) of the United States.
“HSI is delighted that since Gucci declared fur to be ‘out-dated’ designers have been racing to prove their relevance by dropping the archaic material. In the latest designer declaration, brands DKNY and Donna Karan pledged to ban fur cruelty from their collections, following hot on the heels of Versace and the city of San Francisco, marking the end of a fantastic week for fur-bearing animals,” said HSI’s director of international media Wendy Higgins. “With each new fur-free announcement, designers like Fendi and Burberry that are still putting cruelty on the catwalk fall further out of fashion.”
Last year, luxury lifestyle brand Michael Kors committed to a fur-free policy, while US apparel giant VF Corp furthered its commitment to ensuring and communicating that its products are free of animal fur through a partnership with the Fur Free Retailer programme in November.
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