The collaboration is said to meet the needs of a growing demand for sustainable fashion options, blending linen and partially bio-based Sorona fibres to create garments with “exceptional stretch and recovery, luxurious drape and a smooth, soft hand feel”.
The new collection expands the future of sustainable textiles for brands and retailers to use for comfortable casual and fashion wear, the companies say.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“We believe collaboration is the only way we will deliver on our promises to the textile industry,” says Renee Henze, global marketing and commercial development director at DuPont Biomaterials. “Our collaboration with JayaShree Textiles is a testimony to the type of effort that will allow more apparel brands the opportunity to address tomorrow’s challenges through renewably sourced fibre materials without compromising performance and value. Sustainable fashion is the future, and this new collection is a great example of how you can create stunning designs while caring for our planet.”
JayaShree Textiles, a unit of Grasim Industries, produces linen using advanced European technology and high-quality flax sourced from Belgium and France.
DuPont, meanwhile, has invented fibres such as nylon, Lycra, and rayon. Its Sorona brand — made from 37% renewable plant-based ingredients — offers a high-performing, responsibly sourced material option. Fibres made with Sorona polymer are currently used in various apparel applications, including athleisure and athletic wear, insulation, swimwear, outerwear, suiting, and faux fur.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
