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June 22, 2021

DuPont collaborates to expand future of sustainable textiles

Chemical giant DuPont has launched a fabric collection made with DuPont Biomaterials Sorona, a sustainable, partially bio-based polymer, and JayaShree Textiles, a division of Aditya Birla Group.

By Michelle Russell

The collaboration is said to meet the needs of a growing demand for sustainable fashion options, blending linen and partially bio-based Sorona fibres to create garments with “exceptional stretch and recovery, luxurious drape and a smooth, soft hand feel”.

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The new collection expands the future of sustainable textiles for brands and retailers to use for comfortable casual and fashion wear, the companies say.

“We believe collaboration is the only way we will deliver on our promises to the textile industry,” says Renee Henze, global marketing and commercial development director at DuPont Biomaterials. “Our collaboration with JayaShree Textiles is a testimony to the type of effort that will allow more apparel brands the opportunity to address tomorrow’s challenges through renewably sourced fibre materials without compromising performance and value. Sustainable fashion is the future, and this new collection is a great example of how you can create stunning designs while caring for our planet.”

JayaShree Textiles, a unit of Grasim Industries, produces linen using advanced European technology and high-quality flax sourced from Belgium and France.

DuPont, meanwhile, has invented fibres such as nylon, Lycra, and rayon. Its Sorona brand — made from 37% renewable plant-based ingredients — offers a high-performing, responsibly sourced material option. Fibres made with Sorona polymer are currently used in various apparel applications, including athleisure and athletic wear, insulation, swimwear, outerwear, suiting, and faux fur.

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Free Report
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How can brands navigate the post-COVID-19 Apparel market?

In 2021, the Global Apparel market remained at 3% below pre-pandemic levels, with Europe and LATAM lagging behind. If they want to see full recovery, brands must look ahead. GlobalData is therefore offering this free report, Future of the Apparel Market Post Pandemic, to assist companies in adapting to the future market. This report explores the following topics:
  • Latest forecasts for the online apparel market out to 2025
  • How different regions and categories will perform, including which regions are lagging behind and which are performing at pre-pandemic levels
  • Which categories within the Apparel market are displaying resilience
  • Which brands are driving online spending
  • Impact of inflation on the Global Apparel market
  • What the biggest trends are that apparel businesses must adopt to succeed
Read our report on the Future of the Apparel Market Post Pandemic to gain valuable insights on how to best position your brand in a post-COVID-19 world.
by GlobalData
Enter your details here to receive your free Report.

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