Lalaland was founded by Michael Musandu and Ugnius Rimša in 2019 and uses artificial intelligence to allow fashion companies to generate hyper-realistic body-inclusive avatars of every body type, size, and skin tone.

Lalaland taps into that market with a cost-effective model-generating tool that replaces time-consuming and costly photoshoots. With their self-service platform, anyone can recreate high-quality photoshoots with great ease. Further, models can be tailored to customer profiles or customised to specific body types, allowing for hyper-personalisation. This helps boost sales, reduce return rates and costs, increase conversion, cut waste, and contributes to a more inclusive shopping and brand experience.

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The financing round was led by Orange Wings, Unknown Group, and angel investors including former NIKE General Manager Bart de Wilde, Google’s Amhar Ford and Thorsten Koch, and Christina Caljé from Autheos. The company will continue its commercial expansion and attract a diverse group of talent.

“Our product is centred around solving the issues of consumers who feel underrepresented in terms of ethnicity, gender identity, and body representation. So we want to work with people who can relate to these issues, in order to facilitate positive change in co-creation,” says founder and CEO Michael Musandu.

Orange Wings founder and CEO Shawn Harris, added: “This is a unique opportunity to help retailers and brands truly create positive change in the fashion industry and to reduce returns and ultimately waste.”

Angel investor Bart de Wilde also underscored the company’s urgency: “I have been at the heart of this problem in sports, footwear, and apparel, so I can’t stress enough how valuable this will be for our industry.”

While Unknown CEO Hendrik Halbe resonated with the company’s calling and said: “Now is the right time for Lalaland to take the industry by storm, and with this investment, we’re excited to support their international expansion.”

Earlier this year Lalaland was one of the prizewinners of Tommy Hilfiger’s Fashion Frontier Challenge, a dedicated global programme designed to find and support ideas that lead to a more inclusive fashion landscape.