Speciality materials maker Eastman has launched its Naia Renew cellulosic staple fibre in the women’s casual wear and loungewear market in response to consumer demand for comfortable and sustainable clothing.

Naia Renew is a cellulosic yarn made from 60% certified wood fibres and 40% recycled waste plastics such as carpet fibres and plastic packaging.

Eastman says the fibre blends well with other eco-friendly materials such as lyocell, modal and recycled polyester to produce sustainable fabrics and garments that are ideal for everyday comfort wear.

Fully circular, Naia Renew staple fibre is produced with a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse. It is produced from wood pulp sourced from certified forests, and the recycled plastics feedstock is generated via Eastman’s patented carbon renewal technology (CRT).

The integrated molecular recycling technology breaks down waste plastics, such as post-consumer carpet fibre and plastic packaging materials, into basic molecular building blocks for the manufacture of new products including fibres.

“With more consumers seeking all-day comfort and style, the need for sustainable yet soft, cocooning clothing is higher than ever. Today, shoppers looking for sustainable options are not willing to compromise on style nor on quality or durability,” says Carolina Sister Cohn, Eastman’s global segment market manager for fashion. “Naia Renew staple fibre offers sustainable comfort every day, everywhere.”

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