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April 26, 2021

Elevate Textiles says 68% of cotton is now sustainably sourced

Elevate Textiles, the owner of the American & Efird, Burlington, Cone Denim, Gütermann and Safety Components textile brands, has hailed significant progress against its key sustainability goals in 2020, including toward its target of achieving 80% sustainably sourced cotton by 2025.

By Beth Wright

Elevate Textiles, the owner of the American & Efird, Burlington, Cone Denim, Gütermann and Safety Components textile brands, has hailed significant progress against its key sustainability goals in 2020, including toward its target of achieving 80% sustainably sourced cotton by 2025.

The achievement is outlined in the group’s 2021 Sustainability Report, which details progress towards its 2025 Sustainability Goals, focused on sustainably sourced fibres, reduced water consumption, and reduction in greenhouse gas emissions.

Among the highlights are measurement of Scope 3 greenhouse gas emissions and continued efforts toward reduction of Scope 1 and 2 greenhouse gases, in line with the corporate goal of 2.5% per year reduction, and a 5% reduction of absolute global water consumption since 2016.

Against the group’s sustainable fibres commitment — 80% sustainable cotton and 50% recycled polyester — Elevate says it has made significant improvements in sustainable cotton and is now at 68% for global sourcing.

“We have active projects to improve upon our recycled polyester goal and are proud of our accomplishments,” it adds.

The group also hailed a 65% increase in water recycling since the same baseline by implementing new wastewater technologies; joining the Sustainable Apparel Coalition (SAC) and contributing resources to support the Higg Index; and increasing participation on task teams and Councils within the ZDHC Programme and with working groups of the UN Fashion Industry Charter for Climate Action.

In addition, Elevate Textiles highlighted the installation of a new Zero Liquid Discharge (ZLD) facility at Cone Denim Parras in Mexico. The new ZLD system will also recycle 90% of water used and will save more than 140m gallons of water per year, the group says.

“This new system will put us well below the industry average for water usage in denim production at Parras and complement our existing water saving efforts across the business,” it adds.

Jimmy Summers, chief sustainability officer for Elevate Textiles, adds the group is pleased with the progress it has made since its last report. 

“We are focused on advancing our efforts and environmental commitments across Elevate and our brands with innovative and responsible manufacturing practices. We continue to demonstrate global leadership through key collaborations and global initiatives that support and further the industry’s sustainability journey and ultimate success.”

Click here to access Elevate’s 2021 Sustainability Report in full. 

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