Epic has kicked off an initiative to trace the cotton that makes up its fabric from farm to the final product with the help of HSBC-owned Serai.

Together, they will build a network across Epic’s entire fabric supply chain – from fabric mills all the way to farms – to ensure the cotton used in every piece of apparel is sourced sustainability. Epic Group hopes to expand this network in the future to cover all raw materials used in its fabrics.

The company says it has heeded the call from consumers for corporates to uphold responsible sourcing standards and who are placing emphasis on wanting to know that the clothes they wear are from sustainable sources.

“Supply chain transparency has become a cornerstone of our processes and is driven by the values that Epic Group is built on,” says Sunil Daryanani, joint CEO of Epic Group. “In our relentless pursuit of sustainability, gaining visibility into our supply chain so as to ensure ethical sourcing plays an important part in us being a responsible global organization and delivering on our promise to our customers.”

Serai launched its supply chain solution earlier this year to help global brands and manufacturers access and unify complex supply chain information from multiple sources to gain full visibility over their global supply chain.

Vivek Ramachandran, CEO, says: “At Serai, we’re looking to shape the future of supply chains by making it easy for companies to collect and manage complex data to gain in-depth visibility into their global supply chains. This information can help them drive operational efficiencies, manage underlying risks and eventually achieve greater transparency and trust in their extended supply chain. We’re excited to partner with Epic Group on their sustainability journey.”

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Earlier this month, Mauritius-listed clothing business Ciel Textile became the first company to pilot the supply chain traceability solution.

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