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July 27, 2021

Eurofins, Tailorlux partner on digital fibre tech for traceability

Eurofins Softlines & Leather (Eurofins S&L) and Tailorlux have entered a Memorandum of Understanding (MoU) to drive traceability support in the textile, garment, and footwear sector through a digital fibre verification programme.

By Hannah Abdulla

Under the MoU, Eurofins S&L and Tailorlux will co-operate on digital fibre verification in response to the rising consciousness of brands, retailers, suppliers and consumers in identifying and tracing the sources of materials, as well as end products, with a special focus on recycled materials.

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Textile and footwear buyers and suppliers can leverage Tailorlux’ system that can trace and verify the recycled content of a textile or footwear product tracked with the polymer or viscose marker fibre from Tailorlux. The online verification and machine-to-machine elements pave the way for innovative solutions for the textile and footwear industry. As the industry is keen to examine the environmental impact of the entire supply chain, being able to accurately trace the lifecycle of materials and products is essential to offer maximum clarity. The technology is also said to promote greater brand protection and product authenticity.

With Eurofins Softlines & Leather’s global laboratory coverage, Tailorlux technology users can deliver their samples easily to the Eurofins laboratories for validation and further testing to obtain data for quantification.

In March, Eurofins Softlines & Leather and Eurofins GeneScan’s Organic Cotton Identification Services attained global recognition. 

While in April, its Consumer Products Assurance (CPA) was approved by the Sustainable Apparel Coalition (SAC) as a Higg Facility Environmental Module (Higg FEM) verifier body, supporting the apparel and footwear industry’s effort in driving continuous improvement in its environmental performance.

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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