Fashion retailer Gap has launched a dedicated e-commerce site in Europe, with initial availability limited to the UK market.
The company, which also recently launched a similar portal in Canada, said it planned to offer shipping to customers in Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Spain and Sweden this autumn.
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The dedicated site for Gap and Banana Republic allows customers to shop for Gap, GapKids, babyGap and Banana Republic using one basket and checkout.
“We put a lot of research and time into building a dedicated UK e-commerce platform,” said Stephen Sunnucks, president of Gap Europe.
“We established a local distribution centre to enable us to offer an exceptional customer experience within the UK and establish the foundation to expand online shopping to more European countries this fall.”
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The company aims to have e-commerce sites in China, Italy and Australia by the end of the year, having seen Gap Direct revenues snowball from US$595m to $1.1bn between 2005 and 2009.
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