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June 23, 2022

European Fashion Alliance eyes unified sustainability approach

A coalition formed of 25 European fashion organisations has formed with the intention of collaborating on a unified sustainability goal.

By Hannah Abdulla

The European Fashion Alliance is made up of 25 European fashion organisations with the aim of fostering a thriving, sustainable and inclusive European fashion ecosystem. 

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Stay ahead of the European apparel market

After witnessing a dip of 21.2% in 2020, the European apparel market has seen a significant growth of 22.7% in 2021. This comes as, despite lockdowns and social restrictions in the first half of the year, mass vaccination drives meant consumers returned to their workplaces and began reattending social occasions in the latter, putting money back into apparel. However, increasing inflation and costs of living in 2022 are severely affecting consumers’ discretionary incomes. It is now crucial for European brands to understand how shopping habits are changing in order to stay ahead of their competitors. The Apparel Market & Forecasts in Europe to 2025 report will help you:
  • Explore how different subsectors and countries are performing within the European apparel market, and which offer the most growth potential
  • Understand how European consumers' shopping behaviors have changed post-COVID-19
  • Find out which retailers are making the most gains, and what they are doing to remain competitive
  • Gain insight into the key trends affecting the European apparel market
Download this report now to get ahead of your competition and formulate winning business strategies.
by GlobalData
Enter your details here to receive your free Report.

The European Fashion Alliance is led by Fashion Council Germany and partner organisations include the Global Fashion Agenda, the Norwegian Fashion Hub and the Baltic Fashion Federation. The aim is for the organisations to work together to strengthen European fashion at a sustainable, inclusive, innovative and supportive level and to accelerate the translation of these goals into realistic actions and policy recommendations.

Fashion Council Germany says the Frankfurt Agreement, which is how it is being coined, means the European fashion organisations have decided to join this new industry coalition and to jointly develop an active and reactive strategy for the necessary change in the industry in the coming months.

The first summit in March was supported by Messe Frankfurt, the world’s leading organiser of textile trade fairs. Messe Frankfurt’s Texpertise Network, a combination of a global network and expertise in the international textile business held in high regard worldwide, currently comprises 60 international events for the entire textile sector including the segments of Apparel Fabrics & Fashion, Interior & Contract Textiles, Technical Textiles & Textile Processing, and Textile Care.

Earlier this week (21 June), the European Fashion Alliance used this international platform to present its vision and mission during a panel talk.

Mariya Gabriel, European Commissioner for innovation, research, culture, education and youth, stated in her opening speech at the Frankfurt summit on 23 March 2022: “Fashion is a key industry for creative design. I know that you have come together today, to discuss amongst others, the possibility of creating the European Fashion Alliance. I personally think this is a brilliant idea. See me as a facilitator and count on my support.”

Dirk Vantyghem, director-general of the European Apparel and Textile Confederation (Euratex), told Just Style on Tuesday (21 June), the EU Commission’s planned ‘Textile Transition Fund’ could be key to achieving a sustainable clothing and textile industry in Europe.

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Free Report
img

Stay ahead of the European apparel market

After witnessing a dip of 21.2% in 2020, the European apparel market has seen a significant growth of 22.7% in 2021. This comes as, despite lockdowns and social restrictions in the first half of the year, mass vaccination drives meant consumers returned to their workplaces and began reattending social occasions in the latter, putting money back into apparel. However, increasing inflation and costs of living in 2022 are severely affecting consumers’ discretionary incomes. It is now crucial for European brands to understand how shopping habits are changing in order to stay ahead of their competitors. The Apparel Market & Forecasts in Europe to 2025 report will help you:
  • Explore how different subsectors and countries are performing within the European apparel market, and which offer the most growth potential
  • Understand how European consumers' shopping behaviors have changed post-COVID-19
  • Find out which retailers are making the most gains, and what they are doing to remain competitive
  • Gain insight into the key trends affecting the European apparel market
Download this report now to get ahead of your competition and formulate winning business strategies.
by GlobalData
Enter your details here to receive your free Report.

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