US apparel retailer Everlane is continuing to put sustainability front and centre of its business by partnering with Bluesign to build on the brand’s transparent values.
Everlane launched online in November 2011, cutting out the middleman and sharing the true cost and markup of each product so that consumers can stay informed and educated on product origins. The company currently works with 35 factories and has two flagship stores in San Francisco’s Mission District and New York City’s SoHo.
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“Everlane is rooted in transparency and we have always been mindful of our impact on the environment through the materials and processes we use,” explains Kimberley Smith, general manager of apparel at Everlane.
“With our recent commitment to eliminating virgin plastic from our supply chain by 2021, we are now even more disciplined about the suppliers with whom we choose to work. Partnering with Bluesign will ensure that we are working with the cleanest materials possible and advancing toward reducing our environmental impact. Together, we can lead the change towards an honest and sustainable supply chain.”
Everlane’s Clean Silk collection is produced at a LEED-certified and Bluesign System Partner factory where all silk will be dyed and washed with 100% recycled water and 100% renewable energy by 2022.
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Likewise, its denim is made at Saitex, claimed to be “the world’s cleanest factory” that recycles 98% of its water and runs on alternative energy and repurposes by-products.
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By GlobalDataAs a Bluesign System partner, Everlane joins a growing number of chemical suppliers, manufacturers and brands that are committed to continuous improvement of environmental performance.
The Bluesign System eliminates harmful substances from the beginning of the manufacturing process, and sets and controls standards for an environmentally friendly and safe production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide, but also provides confidence to the consumer in acquiring a sustainable product.
