Fashion-Enter launches in-house apparel brand - Just Style
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Fashion-Enter launches in-house apparel brand

By Giacomo Lee 27 Nov 2018

Social enterprise Fashion-Enter Ltd has launched an in-house apparel brand after years of mentoring, advising and producing for high street and luxury labels.

The line – Belles of London – will initially focus on three members of the Fashion-Enter team and aims to reflect their own signature styles. CEO Jenny Holloway, production director Caroline Ash and development director Jenni Sutton have all produced a capsule collection synonymous with their own style, age-group, and shape created from fabrics that have been designed and made in the UK.

The aim is that more members will join the collective going forward.

With prices ranging from GBP60-GBP225 (US$77-$287), the three capsule collections will include tailoring, jumpsuits, eveningwear, and dresses.

The social enterprise, which bought British tailoring firm Gloria Fashions earlier this month, has a 7,500 sq ft factory in North London which manufacturers up 10,000 garments a week for leading retailers such as Asos, M&Co, and F&F Tesco. It also operates a Fashion Studio for sampling and small production runs for London Fashion Week designers and new business start-ups.