Social enterprise Fashion-Enter Ltd has launched an in-house apparel brand after years of mentoring, advising and producing for high street and luxury labels.
The line – Belles of London – will initially focus on three members of the Fashion-Enter team and aims to reflect their own signature styles. CEO Jenny Holloway, production director Caroline Ash and development director Jenni Sutton have all produced a capsule collection synonymous with their own style, age-group, and shape created from fabrics that have been designed and made in the UK.
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The aim is that more members will join the collective going forward.
With prices ranging from GBP60-GBP225 (US$77-$287), the three capsule collections will include tailoring, jumpsuits, eveningwear, and dresses.
The social enterprise, which bought British tailoring firm Gloria Fashions earlier this month, has a 7,500 sq ft factory in North London which manufacturers up 10,000 garments a week for leading retailers such as Asos, M&Co, and F&F Tesco. It also operates a Fashion Studio for sampling and small production runs for London Fashion Week designers and new business start-ups.
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