Fashion for Good, a global initiative trying to make fashion more sustainable, is to open a museum next month, dedicated to highlighting more than 50 innovations on the verge of disrupting the fashion industry.
Located in the heart of Amsterdam, the museum will host a series of interactive exhibits and activations, including a digitally-enabled Good Fashion Journey, through which visitors can discover and commit to ways to make a difference.
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At the end of their stay, visitors can take home their own personalised Good Fashion Action Plan, a digital guide filled with tips, as well as ways to implement them into their daily lives.
The museum will also showcase concepts that push the boundaries of good fashion through The Good Shop, which features a carefully curated collection built around an inspiring theme that will change every three months. The first collection is themed ‘Splash: Rethinking the Role of Water in Fashion’ and features innovative pieces from Adidas x Parley and Ecoalf.
Meanwhile, in the museum’s Design Studio, visitors can design their own Cradle to Cradle Certified Gold T-shirt and print it on demand.
“Fashion for Good believes that changing the fashion industry is only possible when both the industry and consumers change. That is why the Experience showcases both sides of the story, looking at innovations within the industry on a supply chain and product level, while empowering visitors with a new outlook on fashion and providing them with tangible actions they can take,” the initiative, which was launched by C&A Foundation, says.
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By GlobalDataLike the fashion industry, Fashion for Good is on its own sustainability journey and has made every decision fitting out the space with sustainability in mind. Everything on display has been thoroughly assessed against Fashion for Good’s sustainability criteria, and the organisation sought materials that are cleaner and safer than conventional alternatives and designed for more than one use.
The Fashion for Good Experience is supported by founding partner C&A Foundation and corporate partners Adidas, C&A and PVH Corp. The museum was developed in collaboration with Local Projects, a New York-based experience design studio known for its creative use of technology to create immersive spaces like the National September 11 Memorial & Museum and Cooper Hewitt Smithsonian Design Museum.
The Fashion for Good Experience will open on 5 October and will welcome visitors seven days a week.
