The winners of the second Fashion Makes Sense Award (FMSA) 2018 will be announced next week during the 34th IAF World Fashion Convention.

Supported by FASHIONCLASH, an interdisciplinary showcase platform for fashion designers and artists, the award aims to develop talent and support sustainable design on the one hand and raise awareness of sustainability-related issues with a larger audience on the other.

FMSA has been created in co-operation with the Province of Limburg and was launched during the FASHIONCLASH Festival 2017 in Maastricht. FMSA is meant to motivate and stimulate promising talent to think about sustainability and to offer young talents support in developing a durable collection.

The FMSA consists of two awards: the jury prize worth EUR2,500 (US$2,900) and the public prize worth EUR500. This year, ten designers were selected to show their work to the public and a jury panel in the hope of being named the winner of the Fashion Makes Sense Award 2018.

From 1-7 October ten outfits can be admired at high-end Dutch department store Bijenkorf in Maastricht, where the public may cast their vote.

In addition, attendees to this year’s IAF World Fashion Convention can also vote for their favourite design during the IAF Festive Fashion Dinner at Château St Gerlach on 9 October.

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The combined votes will determine the winner of the public prize. The jury panel will determine which designer will be the winner of the EUR2,500 jury prize.

Click here for more information and to vote online.

The 34th IAF World Fashion Convention will be held on 9-10 October at the Crowne Plaza Hotel in Maastricht in the Netherlands, addressing the theme ‘Building a Smart Future for Fashion.’

Registration is now open at the IAF Convention website, where more information and the full programme on ‘Building a smart future for fashion’ can also be found. Click here for details.