FineLine Technologies is extending its global service bureau presence to South Africa, Australia and China with the acquisition of South Africa-based barcode tag and RFID label provider Traderplus.

The merger leverages the two service bureau providers’ geographical reach and production capabilities. While FineLine offers 36-hour turn times to primarily North American and European retailers, Traderplus serves South Africa, Australia and China, as well as European markets, with quick turn production.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

“We look forward to enhancing our product and service offering by bringing Traderplus’ innovative and proprietary manufacturing process to all of our customers,” says FineLine’s chairman and CEO George Hoffman. “Acquiring Traderplus brings us closer to our goal of becoming the world’s premier barcode and RFID tag and label service bureau.”

Hoffman says the acquisition will bring FineLine’s FastTrak integrated online platform to retailers in South Africa, Australia and China. FastTrak provides optimised order placement, tracking and rapid turnaround, and gives customers complete visibility into PO details and analytics.

“Through FastTrak, FineLine delivers retail tickets, RFID and barcode labels to over 45,000 customers worldwide,” Hoffman adds. “It enables our retail customers to more effectively and accurately manage their global supply chains. With the Traderplus acquisition, retailers in South Africa, Australia and China can now enjoy the supply chain benefits available through FastTrak.”

Traderplus co-founders Dudley Cherry and Stephen Baverstock say that FineLine and Traderplus are alike in that they both offer fast production speed and innovation for retail supply chain ticketing.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“FineLine’s and Traderplus’ mindsets are uncannily similar, which makes the combination of the two companies an especially effective resource for our customers worldwide,” says Cherry.

Baverstock adds: “Both companies have grown rapidly to become leaders in their respective markets by offering retailers and their suppliers optimum value.”