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February 22, 2018updated 12 Apr 2021 2:20pm

Finish Line boosts buying with assortment planning tool

Athleticwear chain Finish Line has invested in a merchandise and assortment planning solution to help optimise assortments across multiple categories and channels.

By Beth Wright

Athleticwear chain Finish Line has invested in a merchandise and assortment planning solution to help optimise assortments across multiple categories and channels.

Headquartered in Indianapolis, Finish Line has about 950 locations, primarily in US malls and Macy’s department stores, along with its online presence.

The company has invested in TXT Retail’s merchandise and assortment planning solution to support it in setting global targets for all products, brands, and channels, while harmonising buying decisions to expected demand.

“By partnering with TXT Retail, Finish Line has advanced our merchandising processes to better serve our customers,” says Brad Eckhart, SVP, planning and allocation, Finish Line. “The use of TXT Retail’s industry-leading solution supports our objective to provide seamless customer experiences and the best, localised product selection to our shoppers. At the same time, we have optimised our inventory investment to deliver the most profitable product mixes.”

The first phase of the Finish Line deployment was completed in October 2017 and included all aspects of merchandise financial planning, including strategic planning, pre-season financial planning, in-season forecasting and open-to-buy management.

During the next project phase, Finish Line is focusing on store planning and clustering, key item planning, and assortment strategy to create customer-focused assortments that meet localised demand. For its TXT Retail implementations, Finish Line is leveraging the TXT AgileFit deployment methodology, which allows the project to be delivered on extremely tight timelines.

Finish Line is also using the TXT Retail application to support collaborative planning with key vendors.

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