MySize, whose smartphone-based measurement technology helps shoppers choose the right sized clothes, is partnering with the Fashion Institute of Technology (FIT) to provide its innovative mobile measurement solutions to students.

The Israel-based company’s technology applications use algorithms rather than the smartphone camera to record and document body measurements, which also maintains and ensures customer privacy.

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Per the agreement, My Size will grant access to its Qsize and MySizeID apps for use within the institution’s fashion curriculum. Students will use Qsize to measure garments throughout the quality control process, measure body sizes with MySizeID, and build a sizing chart to sync measurements through the technology’s platform.

“We are very excited to enter into this partnership with My Size and to bring innovative technologies like MySizeID and Qsize to our fashion students,” says Steven Frumkin, dean, Jay and Patter Baker School of Business and Technology, FIT. “These solutions will provide our students a hands-on opportunity to utilise technology that is making a difference within the apparel space today. These technologies will also enable us to reinforce solutions to several key issues in fashion today.

“Qsize will showcase sustainability, and provide our students with tools to ensure the quality control process, while MySizeID will teach the importance of a more inclusive apparel product and further highlight how the industry can improve to ensure a great experience for everyone.”

The MySizeID app is a turnkey solution that helps any merchant’s customers choose the appropriate apparel size for that specific brand, based on the shopper’s real measurements. My Size’s innovative technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size. Once launched on any given e-commerce platform, store owners will be able to add the MySizeID app to their storefronts through a simple integration and provide their shoppers with a more personalized experience.

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Meanwhile, MySizeID can increase the sales of apparel retailers by reducing or even eliminating their customers’ uncertainties regarding size and fit, says the firm.

Professor Deborah Beard, chair of technical design, creates programmes to fit the fashion industry’s technical design requirements and will be presenting this app to her students this fall with the My Size tech designers.

Click on the link to read Beard’s views on How to tackle the apparel industry’s digital skills gap?

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