Gap Inc said its UK e-commerce business has been fully migrated to UK High Street giant Next’s Total Platform.

This will allow customers access to Gap’s full assortment of product with the added benefit of Next’s operational capabilities and customer service offering.

Gap consumers will benefit from Next’s extensive customer service options, ensuring an elevated experience with benefits including a comprehensive click-and-collect service, free returns to 450 Next stores within the UK, next-day home delivery for GBP4.50 and free next-day delivery to either brand’s stores. 

The new website follows the opening of the first Gap-branded shop-in-shop within Next’s largest West End store on London’s Oxford Street.

In September the two announced a joint venture to effectively amplify the Gap business in the United Kingdom and Republic of Ireland through a strong local partnership across powerful omni platforms.

Gap Inc said the next five shop-in-shops will open in Lakeside in August, Birmingham in mid-September and Manchester at the end of 2022.

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“Combined with its inherent modern American optimism and a focus on quality, responsibly-made products, Gap continues to present a truly unique proposition on the UK high street. The new website will enable us to connect further with our customers across all of our digital channels, with a real focus on our brand values and engaging product content,” commented Jon Jeffery, managing director of JV. 

“We are excited to deepen our relationship with Next to better serve our customers in the UK and Ireland,” said Adrienne Gernand, managing director of international, global licensing and wholesale at Gap Inc. “The launch of Gap online through Next Total Platform coupled with our plan to grow the business through Next retail locations will unlock great potential to deliver the best possible omni-channel service and experience in order to meet our customers’ needs and build loyalty in the market.”