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December 16, 2021

Foot Locker unveils first womenswear brand, Cozi

US sportswear retailer Foot Locker has launched its first proprietary womenswear brand.

By Beth Wright

Foot Locker describes its new Cozi line as a lifestyle brand offering size-inclusive apparel designed for women who keep up with trends, love sneakers, and crave premium wardrobe staples at an affordable value.

“At Foot Locker, Inc, we are always thinking about the consumer. We understand that laid-back apparel isn’t just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable, and stylish,” says Kirta Carroll, vice president, GMM global women’s at Foot Locker, Inc. “The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality.”

The Cozi collection is available now globally in-store and online at Foot Locker, Foot Locker Canada, Foot Locker Europe and Champs Sports, with exclusive styles and colors available at select locations.

Ranging between US$35-$50, the premier collection includes cropped quarter-zip pullover tops and hoodies, wide-leg sweatpants and high-rise joggers available in inclusive women’s sizing XS-3X.

The “wear-whenever, wherever” brand will release seasonal collections in a blend of spandex and cotton fabric throughout 2022.

Cozi’s debut follows successful controlled brand launches of LCKR and capsule collections by collaborators Melody Ehsani and Don C.

Foot Locker recently completed the acquisition of atmos, a digitally-led, premium, global retailer headquartered in Japan, for US$360m, subject to certain customary adjustments.
Reporting its third-quarter results, the US sportswear retailer said total sales increased 3.9% to US$2.19bn from $2.1bn in the corresponding prior-year period. Net income amounted to $158m, compared with $265m a year prior.

 

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