Gap Inc told Just Style its brand sites in Europe are due to close by the end of next month following a review of its Banana Republic company-operated e-commerce operations in the region.

Gap Inc announced the strategic review in 2020. It told Just Style as a result of this analysis, it can confirm it will be winding down the Banana Republic sites in Europe by the end of May and that BananaRepublic.eu and BananaRepublic.uk are scheduled to close on 31 May. 

Currently, the UK website carries the message: “Farewell, for now – The bananarepublic.co.uk site will be closing permanently on 31st of May. Until then, please continue to shop the site. We sincerely thank you for your loyalty and business.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Banana Republic US remains open for business. 

Gap Inc reported a US$16m net loss for the final quarter of fiscal 2021 last month, with CEO Sonia Syngal noting the group is working to address near-term disruption from acute headwinds that muted fourth-quarter performance.

See Also:

Commenting on the results at the time, managing director at GlobalData Neil Saunders said: “US sales at Banana Republic grew by 21.5% over the prior year. This sounds good, but revenue over 2019 is down by 17%. This largely reflects the fact that the bottom has dropped out of the smart casual and workwear market. Given it is unlikely to recover back to where it was pre-pandemic, it is right that Gap looks to reinvent Banana. This seems to be gaining some traction with better assortments and merchandising on the ground. However, we are somewhat troubled by management’s inability to clearly communicate the proposition. Saying Banana will be focused around “acceptable luxury” is meaningless jargon and does not inspire confidence.”

Saunders recently spoke with Just Style on how the top ten global apparel companies, including Gap Inc, have fared during the Covid pandemic.