Garment and textile manufacturing exhibition Gartex Texprocess India is to become a hybrid event next year, held alongside Screen Print India.

In conjunction with MEX Exhibitions Pvt Ltd, Messe Frankfurt Trade Fairs India Pvt Ltd says Gartex Texprocess India will be the first textile sector exhibition to take the hybrid route. Scheduled alongside Messe Frankfurt’s Screen Print India fair after a hiatus of one year due to trade and travel disruptions caused by the pandemic, both Mumbai and Delhi editions aim to bring the entire textile value chain together through their new co-located and hybrid formats.

Running from 18-20 March at the Bombay Exhibition Centre, the Mumbai edition is set to bring industry players face-to-face with new opportunities. However, with the on-going travel restrictions still in place globally, the new-age multimodal exhibition will allow screen printing and textile sector exhibitors and visitors to take full advantage of both physical interactions and virtual networking opportunities.

The hybrid format will feature live product demonstration features to allow exhibitors to showcase their innovations and new product range to buyers who may be unable to attend the physical fair, thus ensuring dual access to trade opportunities.

“We are delighted to announce our first hybrid venture for the co-located shows – Gartex Texprocess India & Screen Print that will offer an intelligent combination of digital and physical interactions for business exchange,” says Raj Manek, executive director and board member, Messe Frankfurt Asia Holdings Ltd. “The textile and printing businesses thrive on the ‘touch-and-feel’ aspect of networking which makes the physical trade fair the number one choice for buyers. However, its virtual features will be the perfect extension to expand exhibitor visibility and networking opportunities with buyers.”

Gaurav Juneja, director, MEX Exhibitions Pvt Ltd adds: “The demand to meet in-person for business networking is strong and I believe the hybrid format together with its co-location with Screen Print India fair will create the perfect business synergy for the sector. We are looking forward to welcoming the entire industry for a successful first hybrid edition and are confident it will provide multi-fold trade opportunities to the sector.”

The New Delhi edition of the co-located fairs will now be rescheduled to 6-8 August 2021 at Pragati Maidan.

Both Mumbai and Delhi editions will allow fair goers to explore a wide range of features like targeted business matchmaking, real-time video calling, scheduling meetings in advance, live knowledge sessions through the digital platform alongside the traditional physical event.