Apparel software and systems supplier Gerber Technology has partnered with leading fashion technology company and Avametric to offer the first end to end 3D platform, from consumer-facing virtual try-on applications to design, development and manufacturing.
The joint 3D platform will provide “highly realistic” 3D simulations that can be used from consumer side visualisation through to production. Users will be able to move from 2D patterns to 3D digital samples that are production ready, which can result in a savings of up to 50% in time and cost, the two companies say.
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“You may hear and see many other 3D products on the market,” says Karsten Newbury senior vice president and general manager for Gerber. “We hear from our customers that most of them are not actually using our competitors’ 3D products because they find them too difficult to use and don’t integrate well with a 2D workflow.”
Avametric’s team is made up of experts from the technology, academic, retail and special effects industry. Their advanced in simulation, combined with AccuMark’s fully-integrated 2D and 3D applications makes it the easiest to use 3D product on the market and at the same time most sophisticated 3D simulation engine.
“We are thrilled to be partnering with Gerber,” adds Ari Bloom, Avametric’s CEO. “As we explored our partnership options, we technically evaluated many of the top design and development products on the market. Ultimately we came to the conclusion that Gerber’s strategy and focus on 3D was based on accurate pattern data and on usability, and we believe this is the key to a scalability of applications that meet the core needs of the fashion industry.”
The two partners also have a shared long-term roadmap of providing 3D solutions, which span the entire fashion development value chain. While Gerber has solutions focused on the design, sampling and manufacturing side of the value chain, Avametric already has consumer-facing virtual try-on applications that have drawn interest from some leading fashion brands.
The first commercially available application will be with the release of AccuMark V11.
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