Apparel software maker Gerber Technology has partnered with body data platform 3DLook to provide brands, manufacturers and retailers with a simple way to digitise measurement capture and automate the workflow process.
To support demand from smaller, made-to-measure companies whose businesses have relied on the traditional way of measuring customers in person, 3DLook has developed a Body Data Platform that maps body data to product data, transactional data, and product return data to deliver analytics related to measurement, shape, 3D model accuracy, and fit, as well as customer profile insights through a dynamic dashboard.
Customers take two photos while fully clothed, and a computer vision algorithm then detects the human body and renders 3D models and body profiles. The algorithm measures the 3D models to compute 65 ISO-compliant measurements. By using 3DLook’s platform, customers can easily understand how the garment will fit on their individual body shape.
“For companies to truly offer their customers the best quality products, they need to ensure that their clothes fit perfectly,” says Ketty Pillet, VP of marketing at Gerber Technology.
While Whitney Cathcart, chief strategy officer and co-founder of 3DLook, adds: “By integrating our widget into Gerber’s ‘Made For You By You’ flow we are enabling a simple way to digitise measurement capture and automate the workflow process.
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“We see this partnership as the first step towards providing brands, manufacturers, and retailers with the digital tools needed to support a full end-to-end customisation platform which meets the needs of customers increasingly focused on products personalised to their fit and preference and who also care about supporting more sustainable supply chains and business models.”
For many consumers, fit is a deciding factor in choosing which brands to buy from. The newly-added 3DLook integration means visitors to the virtual Gerber Innovation Center can access Gerber’s YOU website from anywhere in the world to customise garments to their individual fit preferences and measurements.
These virtually customised garments can then be digitally brought to life – incorporating the customer’s preferences – through Gerber’s fully-connected microfactory, giving them a fully-realised, production-ready garment.