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May 30, 2019

Gerber Technology in on-demand fashion collaboration

By Hannah Abdulla

Gerber Technology has teamed up with high-end womenswear designer Stephanie London to develop a collection of on-demand fashion garments using its suite of end-to-end solutions.

The Gerber by Waldrip collection uses Gerber’s cloud-based YuniquePLM and AccuMark 2D/3D software solutions to send data to Industry 4.0 enabled Gerbercutter or Gerber Paragon cutter to power efficient on-demand or mass production processes. 

Gerber says the solution tackles the “increasingly risky” business of fast fashion, where consumer trends shift quickly, leaving brands exposed to high inventories and business practices that are not sustainable. 

The new collection aims to demonstrate how traditional processes that historically take months, can be transformed to bring a line to life within days.

London says Waldrip’s typical process would have included paper patterns, a team of partners and a binder to manage and build her tech pack. She would typically go through multiple rounds of physical samples before finalising a garment ready for production months later.

“I was really amazed that within a matter of hours I could see a 3D virtual sample that was well on the way to a final product,” she says of the new process.

“The Gerber by Waldrip Collection shows how technology makes purchase-activated fashion real, so you can design and produce based upon demand, staying on trend, optimising inventory and minimising markdowns,” adds Ketty Pillet, vice president of marketing, Gerber Technology.

“Our collaboration with Stephanie shows how an end-to-end solution is just the beginning of how Gerber can help brands and manufacturers transform into agile organisations and meet the on-demand challenge.”

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