adidas, the world’s second largest sporting goods manufacturer, has positioned itself to become the first global player in the sporting goods industry to use the Internet to sell its products directly to European consumers. The Germany-based company has entered into an agreement with PFSweb, Inc (Nasdaq:PFSW) which will fulfill European Web site orders for adidas. PFSweb will provide inventory control, order processing, distribution, and returns management to adidas International Trading BV, a daughter company responsible for adidas’ European supply chain. Ninety products will be offered via the Internet site (

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)

Already a Member? Login here

Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Find out more