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June 16, 2021

Global Fashion Group names Dafiti CEO

Andre Farber will join Global Fashion Group as the new head of Dafiti in July.

By Beth Wright

Farber will lead the online platform in Latin America (LATAM) into its next decade of growth.

He most recently served as Boticario Group’s vice president, responsible for retail operations, brand and product development, channel strategy, and commercial relationships.

Throughout his 11 year tenure at Boticario Group, Farber was involved in transforming Boticario from a mono-brand, mono channel company to a multi-brand, multi-channel business. He expanded the business into new LATAM markets, and with a focus on e-commerce, was also involved in the development of Boticario’s digital channels.

Prior to his role at Boticario, Andre spent over a decade at Bain & Company advising mainly consumer goods and retail clients in Brazil and other Latin American markets.

Christoph Barchewitz, co-CEO of Global Fashion Group, said Farber’s extensive knowledge of the local market, deep connection to the LATAM consumer and expansive network, will be invaluable in taking Dafiti into its next chapter.

“Dafiti’s vision and purpose to revolutionise the online fashion ecosystem, is something I connect to on both a professional and personal level. The positive impact Dafiti has across its four operational countries, 8 million Active Customers and a team of over 3,000, as well as cooperating with its brand partners, is impressive. I’m really looking forward to working with the team on maximising this positive impact,” Farber added.

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