Louis Vuitton continues to lead a pack of ten fashion names named in the latest rundown of the top 100 global brands drawn up by Interbrand.
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The LVMH-owned label maintained its 16th place in the 11th annual rankings of the Best Global Brands, increasing its value by 4% to US$21.9bn.
Inditex-owned fashion retailer Zara was once again the sector’s fastest riser, moving up two places to 48 with a 10% gain in value to $7.5bn.
However, the Spanish brand is still topped by H&M, in 21st position, Nike, which edged up one place to 25, and Gucci, down three to 44.
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Other fashion and apparel brands in the top 100 include Adidas, Hermès, Gap, Armani and Burberry
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By GlobalDataAll recorded value increases except Burberry, which dropped two spots to 100 with a value of $3.1bn, flat on last year.
But other brands including Polo Ralph Lauren, Prada and Puma dropped out of the rankings altogether this year.
Coca-Cola continued to lead the overall listings – the tenth year in a row that the brand has topped the list.
“2010 was the beginning of a long road back towards economic recovery,” said Jez Frampton, group chief executive at Interbrand.
“From real-time customer feedback through social media to increased transparency about corporate citizenship, brands were faced with a profound change in the way they relate to customers and demonstrate their relevance and value.
“Despite this new paradigm of brand management, the advantages of building a solid brand remain the same.”
