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September 16, 2010

GLOBAL: Louis Vuitton tops fashion brand rankings

Louis Vuitton continues to lead a pack of ten fashion names named in the latest rundown of the top 100 global brands drawn up by Interbrand.

 

Louis Vuitton continues to lead a pack of ten fashion names named in the latest rundown of the top 100 global brands drawn up by Interbrand.

The LVMH-owned label maintained its 16th place in the 11th annual rankings of the Best Global Brands, increasing its value by 4% to US$21.9bn.

Inditex-owned fashion retailer Zara was once again the sector’s fastest riser, moving up two places to 48 with a 10% gain in value to $7.5bn.

However, the Spanish brand is still topped by H&M, in 21st position, Nike, which edged up one place to 25, and Gucci, down three to 44.

Other fashion and apparel brands in the top 100 include Adidas, Hermès, Gap, Armani and Burberry .

All recorded value increases except Burberry, which dropped two spots to 100 with a value of $3.1bn, flat on last year.

But other brands including Polo Ralph Lauren, Prada and Puma dropped out of the rankings altogether this year.

Coca-Cola continued to lead the overall listings – the tenth year in a row that the brand has topped the list.

“2010 was the beginning of a long road back towards economic recovery,” said Jez Frampton, group chief executive at Interbrand.

“From real-time customer feedback through social media to increased transparency about corporate citizenship, brands were faced with a profound change in the way they relate to customers and demonstrate their relevance and value.

“Despite this new paradigm of brand management, the advantages of building a solid brand remain the same.”

 

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