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June 7, 2022

Go Global eyes childrenswear platform with Brums Milano buy

Brand investment platform Go Global Retail has acquired premium children's fashion specialist Brums Milano from Preca Brummel SpA to sit as a portfolio brand on the Janie and Jack platform.

By Beth Wright

Go Global will invest in Brums’ digital capabilities including artificial intelligence and predictive analytics. As a portfolio brand on the Janie and Jack platform, Brums Milano will initially focus on its core customers in Italy, Go Global says.

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Go Global previously acquired Janie and Jack from Gap Inc in April of 2021 as part of the US specialty clothing retailer’s bid to prioritise focus and resources behind its billion-dollar Old Navy, Gap, Banana Republic, and Athleta labels.

In its Brums Milano acquisition, its first investment in Europe, Go Global will leverage back-office synergies for technology, e-commerce, digital marketing, sourcing, and raw material collaboration for the two companies, creating a global premium childrenswear platform.

“We will execute the same successful playbook that we deployed at Janie and Jack by resetting the operational model and investing into the company’s digital capabilities,” says Jeff Streader, founder and managing partner of Go Global.

Go Global’s international reach will open new markets for Brums Milano into the US as well as into the UK, Europe, the Middle East and Asia.

Deborah Gargiulo, partner and group CFO of Go Global, adds: “Our team of experienced retail and brand specialists will complement the existing, experienced team in areas of digital strategy, international business development, supply chain and global operations. Growth is our ultimate goal.” 

With more than 150 corporate and franchise store locations in Italy and an online presence, Brums Milano designs, markets and distributes children’s apparel and accessories under the Brums and MEK banners.

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Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

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