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February 7, 2022

Gore-Tex rolls out apparel rental service

Performance fabric specialist WL Gore & Associates' Gore-Tex brand has launched a new garment rental programme across North America, offering an alternative for consumers who prefer “usership” to ownership.

By Beth Wright

Via the new Gore-Tex Outerwear on Demand garment rental programme, snowsports enthusiasts have access to Gore-Tex snowsports apparel via rental at 15 different resort and retail locations throughout North America.

Each item in the Outerwear on Demand collection is an exclusive Gore-Tex garment uniquely engineered in-house to stand up to the demands of the user and the stresses of a high-usage and cleaning frequency rental environment, the brand says.

It adds Outerwear on Demand offers an alternative for environmentally conscious consumers who prefer “usership” to ownership, thanks to the Gore-Tex brand’s custom design that allows for individual areas of the garment to be replaced or repaired between uses if needed. Each mix-and-match top and bottom provide details such as adaptable fit features, integrated snow barriers and ventilation elements, Primaloft Silver insulation, patented Cohaesive Drawcord System, and Recco reflectors.

Constructed with Gore-Tex fabric, each piece is said to offer a waterproof promise, windproofness, and superb breathability, delivering maximum comfort, performance, and style for a wide range of conditions.

As part of the programme, the brand provides garment inventory services for each trusted partner. For the consumer, following a rental each garment will undergo a professional, multi-point inspection process, after which it will be cleaned locally to lessen the carbon footprint of shipping, then repackaged for next use. 

Consumers will have multiple options to find their garment rental via the partner of their choice with online and in-store options, and easy in-store pickup at any of the 15 convenient participating locations.

“Gore-Tex Outerwear on Demand is the best choice for user convenience, performance to match specific conditions, and the next step in making it easier than ever to enjoy winter activities in legendary Gore technology without owning or transporting multiple garments,” says Chris Brennan, product specialist innovation, Fabrics Division. “We’ve set out to create a very technical, very durable line of clothing that will stand up to frequent use and cleaning, providing consumers the Gore-Tex product experience and a convenient alternative to purchasing when it comes to outfitting themselves for winter adventure.”

The programme is planned to grow to additional locations in coming seasons. 

Gore Fabrics Division recently said its strategic sustainability framework established in 2020 has begun to deliver the desired effects.

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