Swiss speciality textile effects company HeiQ has launched a new service that assists brands with fabric innovation, allowing them to transform product concepts into reality.
With HeiQ Fabric Lab, HeiQ takes a brand’s product idea and applies its expertise in fibre, yarn, fabric solutions, chemical technology as well as its knowledge and sourcing partners to develop the brand partner’s future functional fabric.
In addition to fabric development, HeiQ Fabric Lab also offers additional services such as fabric trend research, product marketing and materials education seminars for employees.
The Lab aims to help brands across the board tackle issues from supplier selection to technical challenges, as well as material testing and finalising fabric agreements.
“We are here to assist brands every step of the way until the perfect product has been developed”, says Regina Goller, director of fabric management at HeiQ Materials AG.
“With over 25 years of experience working inside and with major sports apparel brands, from concepts to final products, we are highly knowledgeable in functional materials from base layers to outerwear.”
Last month, HeiQ launched a new radiant barrier technology on high-performance fabrics that allows outerwear to offer high levels of warmth while reducing bulk by as much as 50%.
