The Higg traceability programme aims to fast-track global brands’ efforts to track the hidden impacts within their manufacturing processes, ensure fibre integrity, and to understand, communicate, and accelerate product sustainability.

The programme is designed to enable consumer brands to identify and share the supply chain provenance of billions of items with their upstream value chain partners and highlight and disclose sustainability information – on their own and other e-commerce platforms – to the public and other stakeholders.

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“Consumer goods businesses face a tremendous urgency to accelerate sustainability improvements and need comprehensive tools and contextualised data that can illuminate untracked areas of the supply chain,” explains Higg CEO Jason Kibbey. “Together with some of the world’s most advanced traceability innovators, we’re bringing robust new capabilities onto the Higg platform to enable brand and retailer customers to understand and trace product certifications and provenance.”

The programme launches with partners by Avery Dennison, FibreTrace, and TrusTrace which will integrate their unique services onto the Higg platform to connect a network of 45,000 users, 500 brands and retailers, and tens of thousands of manufacturers’ factories, bringing product chain-of-custody tracking to the platform.

Kibbey says: “We’re thrilled to partner with these organisations, all of whom are committed to advancing transparency and sustainability, and each of whom brings unique capabilities needed by the industry,”

He adds: “Higg is laser-focused on aggregating quality environmental, social, and governance data to provide a single source of truth for consumer goods industries. Partnering with best-in-class traceability innovators is a critical step in helping our customers make better-informed sustainability decisions.”

Higg’s traceability partners will enable blockchain technologies to support tracking and tracing of a product’s chain of custody, streamline certification claims, and address material movement, supplier data, consumer engagement and brand protection. The collaborative approach across the global industry seeks to provide both immediate, verified insights to Higg users, and allows brands to better fulfil the expectations of the public, the satisfaction of corporate sustainability goals, and the oversight of regulatory agencies.

Higg will enable its traceability partners to broadly engage with global corporations while providing Higg platform customers access to leading traceability solutions. As part of this programme, key social and sustainability data from Higg will also be made available for direct integration into partner platforms, creating more robust solutions for both partners and their customers.

The announcement follow’s Higg’s recent launch of Sustainability Profiles, a first step in a joint initiative with the Sustainable Apparel Coalition (SAC) to enable fashion brands and retailers to connect sustainability-related product claims at point of purchase to verified data.