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September 24, 2021

Higg launches traceability programme for supply chain sustainability

Technology platform Higg has launched a new programme to enable comprehensive traceability across the global supply chain in collaboration with atma.io by Avery Dennison, FibreTrace, and TrusTrace.

By Beth Wright

The Higg traceability programme aims to fast-track global brands’ efforts to track the hidden impacts within their manufacturing processes, ensure fibre integrity, and to understand, communicate, and accelerate product sustainability.

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The programme is designed to enable consumer brands to identify and share the supply chain provenance of billions of items with their upstream value chain partners and highlight and disclose sustainability information – on their own and other e-commerce platforms – to the public and other stakeholders.

“Consumer goods businesses face a tremendous urgency to accelerate sustainability improvements and need comprehensive tools and contextualised data that can illuminate untracked areas of the supply chain,” explains Higg CEO Jason Kibbey. “Together with some of the world’s most advanced traceability innovators, we’re bringing robust new capabilities onto the Higg platform to enable brand and retailer customers to understand and trace product certifications and provenance.”

The programme launches with partners atma.io by Avery Dennison, FibreTrace, and TrusTrace which will integrate their unique services onto the Higg platform to connect a network of 45,000 users, 500 brands and retailers, and tens of thousands of manufacturers’ factories, bringing product chain-of-custody tracking to the platform.

Kibbey says: “We’re thrilled to partner with these organisations, all of whom are committed to advancing transparency and sustainability, and each of whom brings unique capabilities needed by the industry,”

He adds: “Higg is laser-focused on aggregating quality environmental, social, and governance data to provide a single source of truth for consumer goods industries. Partnering with best-in-class traceability innovators is a critical step in helping our customers make better-informed sustainability decisions.”

Higg’s traceability partners will enable blockchain technologies to support tracking and tracing of a product’s chain of custody, streamline certification claims, and address material movement, supplier data, consumer engagement and brand protection. The collaborative approach across the global industry seeks to provide both immediate, verified insights to Higg users, and allows brands to better fulfil the expectations of the public, the satisfaction of corporate sustainability goals, and the oversight of regulatory agencies.

Higg will enable its traceability partners to broadly engage with global corporations while providing Higg platform customers access to leading traceability solutions. As part of this programme, key social and sustainability data from Higg will also be made available for direct integration into partner platforms, creating more robust solutions for both partners and their customers.

The announcement follow’s Higg’s recent launch of Sustainability Profiles, a first step in a joint initiative with the Sustainable Apparel Coalition (SAC) to enable fashion brands and retailers to connect sustainability-related product claims at point of purchase to verified data.

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Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

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