H&M, Adidas, Gap Inc and Nike have been named in the top five of Better Cotton Initiative’s (BCI) top brands list for sourcing the sustainable raw material.
According to the non-profit, in 2017 more than 350 brands sourced a record-breaking 736,000 metric tonnes of ‘Better Cotton’. The organisation says committed brands have significantly contributed to the dramatic growth of the cotton over the past eight years, helping to drive BCI towards its 2020 target of having ‘Better Cotton’ account for 30% of global cotton production.
Swedish fashion retailer Hennes & Mauritz (H&M) topped the list for the most amount of BCI cotton sourced, while Adidas, Gap Inc and Nike featured third, fourth and fifth, respectively.
In particular, Adidas, which has been steadily working to meet a 100% Better Cotton sourcing target by 2018, sourced more than 90% of its cotton as Better Cotton in 2017.
Better Cotton accounts for around 15% of global cotton production. By 2020, its goal is to train 5m farmers worldwide on more sustainable agricultural practices, and account for 30% of global cotton production. In the 2016-17 cotton season, together with its partners, BCI provided training on more sustainable agricultural practices to 1.6m farmers from 23 countries.
Hennes & Mauritz was last month named the world’s biggest user of sustainable cotton and man-made cellulosic materials in a move the company says takes it one step closer to its goal of using only recycled or other sustainably sourced materials by 2030.
The retailer beat off competition from 111 other textile and apparel companies that participated in the annual ‘Preferred Fiber & Materials Benchmark Insights Report’ published by non-profit Textile Exchange.