H&M Foundation is partnering with photography museum Fotografiska to inspire action connected to the urgent issues addressed in the UN’s Sustainable Development Goals.
The two-year collaboration begins with Fotografiska Stockholms exhibition The Changing Room by visual artist and multimedia pioneer Tobias Gremmler. In a scenographic media exhibition, the artist takes Fotografiska’s visitors on a journey to picture a world where garments can grow directly on human skin through an array of imaginative notions.
To raise awareness about how innovation can drive transformation, seven examples of planet-positive solutions that can shift the fashion industry are introduced in the 3D inspiration room The Future is Here. This online tour makes it possible for anyone to learn more about these ideas from their own home.
“We want to create awareness of the powerful impact sustainable fashion innovation can achieve if given the opportunity to scale. In the innovation space, you can experience a T-shirt made of trapped carbon dioxide from the air, shoes crafted from wine-making leftovers and lab-grown cotton. These solutions exist and are giving back instead of taking from the planet, which is one of the keys to turning the fashion industry planet positive,” says Diana Amini, global manager at H&M Foundation.
The seven solutions come from across the globe and represent different parts of the fashion industry’s value chain. They are examples of H&M Foundation’s open-source collaboration with The Hong Kong Research Institute of Textiles and Apparel (HKRITA) as well as former winners of the annual innovation challenge Global Change Award.
In addition, Accenture has estimated the positive impact each of the innovations can have on the planet in 2030, if given adequate support and opportunity to scale. H&M Foundation says one of the innovations could save 80,000m litres of water, while another solution could reduce 720,000 metric tonnes of CO2 emissions annually.
The first phase of the H&M Foundation and Fotografiska Stockholm collaboration explores what a planet-positive fashion industry can look like. Next, the spotlight will be on how to accelerate the development for inclusive societies.
The Changing Room will be displayed from 4 December – 17 April, while The Future is Here is available in 3D here.