Swedish apparel giant Hennes & Mauritz (H&M) has announced its new sustainability project for its Weekday brand is now available as an online exclusive.
The project has seen Weekday designers alter existing designs based on current trends and re-make garments from old collections into new seasonal products that resonate with customers during summer.
Go deeper with GlobalData
The Re-Made capsule collection takes an up-cycling approach to design and is co-created with the H&M group’s Laboratory, the internal innovation department that explores new business models.
The project is one of the ways that the H&M group aims to create a two-way dialogue with its customers and to provide them with sustainable fashion, thus making smarter choices for the environment and creating clothes that are more likely to be loved for longer.
Made exclusively from denim, the Weekday in-house design team started the process by identifying existing garments with the most potential for adaptation, and subsequently created new styles.
See Also:
Design solutions are as simple as noticing that trends are moving towards denim vests, and therefore removing the sleeves from denim jackets. Afterwards, the left-over materials from those sleeves can be transformed into something completely new, for example, labels.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
