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All pieces in the new H&M Recycled Denim collection are crafted from 100% recycled fabrics – pre-consumer recycled cotton from industrial waste cuttings and post-consumer recycled cotton from collected garments, some with recycled polyester, while the accessories are made entirely from fabrics that have been cut and re-used from production rejections.

Reusing from both production waste and collected garments is a vital part of one of the biggest ambitions at H&M, which is to move to a circular production system.

The ten-piece collection, which includes baggy jeans, loose straight-leg jeans, a trucker jacket, and an oversized overshirt, is also manufactured using a washing technique that H&M says has a low environmental impact and is free from harmful chemicals.

The H&M Recycled Denim collection launches on 9 September in the northern hemisphere, with selected pieces in stores and the whole range online.

Southern hemisphere launch will be in early 2022.

H&M recently announced plans to launch an apparel resale platform in the Canadian market.

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By GlobalData

H&M Rewear is described as a one-stop digital customer-to-customer (C2C) resell destination where Canadians can buy and sell any piece of clothing from any brand.

Due to launch today (7 September), the apparel resale platform will push circularity and help close the loop leading to a more sustainable future, which is one of H&M’s top priorities.