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January 8, 2019

Hybrid Apparel names Bill Hutchison as CEO

California-based Hybrid Apparel, a design, development, sourcing, production and distribution company, has named Bill Hutchison as CEO.

By Beth Wright

California-based Hybrid Apparel, a full-service design, development, sourcing, production and apparel distribution company, has named Bill Hutchison as CEO.

Hutchison will be responsible for all of Hybrid’s business and will report to the board. He joins the firm from AM Retail Group, where he served as president since 2011 leading the organisation’s retail division, which includes Wilson’s Leather, GH Bass, DKNY, CK Performance, and Karl Lagerfeld Paris.

Prior to AM Retail, Hutchison began his career in merchandising and sourcing in the buying office at Dillard’s, where he led the creation of a private label brand. He later worked in product development and led the entire merchandising organisation for Wilson’s Leather, then transitioning into AM Retail Group to lead merchandising, marketing and design.

“As a seasoned leader with a wealth of apparel experience and a proven track record of value creation, we are confident that Bill is the right person to lead the company,” says Hybrid board director and Altamont Capital Partners managing director, Keoni Schwartz. “We believe strongly that his leadership will propel us to new levels and will be transformational for Hybrid’s business.”

Founded in 1997, Hybrid Apparel is based in Cypress, California and specialises in knits, woven tops, bottoms, tees and accessories across branded, licensed, generic and private label categories.

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