Hypernatural reducing impact with use of proprietary materials

Hypernatural relies on sustainable materials such as Jade stone and crab shells, blended with Supima cotton, in addition to using 100% recycled spandex Creora Regen. The new line is expected to be launched in the US next spring.

“It took two years of development at a raw fibre level for Hypernatural to create a better alternative to both polyester and commodity cotton, which are commonly blended in knitted apparel,” said Chris Kolbe, co-founder of Hypernatural. “You shouldn’t need a chemistry degree to figure out what you’re wearing. Refineries have no place in the apparel industry; polyester is not the future of fashion, it’s nature.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Hypernatural’s goal is to use only naturally regenerative materials and dyes. The company said it is reducing its ecological impact with what is available, while recognising it must do more over the next two to three years to help reduce carbon.

“Sustainability begins at the source, which means wherever possible using only natural, renewable, and biodegradable fibres,” added Christian Arkins, Hypernatural co-founder.

He added: “At present, at least 45% of Hypernatural’s materials come from recycled or regenerated sources such as jade stone and seafood waste. We use cotton yarn scraps that are left over from yarn spinning mills to make our own Hyper-yarns, versus using wood pulp from trees that can promote deforestation.

See Also:

“Cheap and dirty, disposable plastic/polyester clothing needs to be made extinct. It is the antithesis of luxury.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Hypernatural’s line is also Oeko-Text 100 certified, uses Bluesign approved dyes and is 95% biodegradable.