View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 16, 2020

IBM teams on blockchain network to track sustainable clothing

German clothing manufacturer Kaya&Kato has partnered with technology giant IBM to develop a blockchain network for the fashion industry, with the support of the German Federal Ministry for Economic Development (BMZ).

By Beth Wright

German clothing manufacturer Kaya&Kato has partnered with technology giant IBM to develop a blockchain network for the fashion industry, with the support of the German Federal Ministry for Economic Development (BMZ).

The network aims to aid the development of a sustainable textile supply chain using products certified with the ‘Green Button’ textile seal – a certification mark launched by the German government to indicate products that comply with a number of social and environmental requirements – and is designed to create transparency about the origin of garments, from the fibre used to the completion of the final product, and to provide consumers with the knowledge that their clothes are sustainably produced.

The new application will allow suppliers of organic cotton and Kaya&Kato customers alike to identify the origin and where the fabrics were processed as well as gain an understanding into each production and distribution step. The aim is to create transparency and to help develop secured protocol for the traceability of ecological materials. All the permissioned parties involved will be able to access the transaction data recorded in blocks in an unchangeable record on the chain.

There is increasing demand from consumers to understand the environmental impact of the products they buy, IBM says. According to a global study conducted this year by the IBM Institute for Business Value in association with the National Retail Federation (NRF), 77% of consumers surveyed say that sustainability is important to them, and 57% surveyed said they are willing to change their purchasing habits to help reduce negative impact to the environment.

Within the garment industry, these attitudes are more prevalent among and more important to younger demographics. A recent survey of European consumers by Morning Consult commissioned by IBM found that 75% of respondents said they are concerned about the level of waste in the fashion industry, while 64% said they would be more likely to buy the garment if new technologies could prove sustainability claims.

Many within the fashion industry are working to help address changing consumer attitudes while creating ways to be more transparent about the environmental impact of the materials they use. Blockchain is well-suited to help garment manufacturers and their suppliers work together to create a permanent, immutable record of the origin of all materials used in production to build trust.

“Blockchain technology is a catalyst for collaboration and transparency across industries and within supply chains,” says Christian Schultze-Wolters, director of blockchain at IBM. “Blockchain technology today is being used to help increase visibility and agility in supply chains in industries including automotive manufacturing, mining, electronics production, and even the cultivation and distribution of many types of food. By creating shared visibility, the technology helps foster trust among companies and their suppliers, businesses and especially their consumers. We want to set an example within the industry and offer other companies the opportunity to join us in advancing development and helping to create solutions for supply chain.”

Dr Stefan Rennicke, co-founder and managing director of Kaya&Kato GmbH, adds: “The advancement of sustainability and digitisation is crucial to our forward-looking approach. This project combines both aspects in an excellent way by promoting supply chain transparency. For Kaya&Kato, there are multiple compelling reasons to initiate the development of a blockchain network and we look forward to implementation and eagerly await the first solutions in cooperation with IBM.”

The BMZ has long been calling for more transparency in global supply chains and is also supporting the cooperation between Kaya&Kato and IBM.

Kaya&Kato, which manufactures uniforms and workwear, is one of the first 27 companies to be certified with the ‘Green Button’ textile seal by the BMZ. The seal was introduced by the BMZ in September of last year for textiles produced in a socially and ecologically sustainable manner. The Green Button is the first state seal to combine requirements for textiles and for the entire company.

IBM recently teamed with British luxury clothing and accessories brand Burberry to develop a prototype system that may in future help to improve traceability in fashion

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Just Style